February 21, 2006

Strange New Products


Just remember you saw it hear first! The Internet has made marketing products a snap, a breeze, almost too easy. By the time a product is ready to market, it is already outdated, and it's replacement is on the shelf. How do you market these products today? The answer is easy. Use the Internet, and as today's site shows, your solution is right at your fingertips.

The site is called Strange New Products. That could actually be a misnomer. Some of todays most common items were thought to be a little strange when they were first introduced. Remember the horseless carriage? Or Jiffy Pop popcorn? How big of an impact would they have had if the Internet was around? Take a look at this site, a news blog of the strange, funny, weird, and unusual items that are now hitting the market.

Some of them are quite unique. For example:

Liquid Plumr Power Jet is a new drain cleaner (or perhaps drain clearer) that uses the air pressure in the can to blow out pipe clogs. You twist the cap to enable the valve. Then, push the top of the can against the sink drain, and hold for three seconds. The pressurized air blows out that lovely concoction of toothpaste and hair that's been slowing down your drain. However, if Junior has been reenacting Moby Dick by sending his little actions figures down the drain, this might make things worse. Liquid Plumr's website says that the can is not just full of air. It also has some kind of liquid in it. They won't say what it is, but that it's totally safe. I guess they'd have to call it "Air Plumr" if that's all it was.

Then there is the Toothbrush with the Replaceable Head:

Here is a toothbrush that comes with replaceable heads. When the brush wears out, you pull it off, and replace it with a new one. The idea is that you can save money by replacing only the head. AS IF toothbrushes are so damn expensive. I suppose environmentalists will argue that this kind of product will reduce the amount of plastic in landfills. Ok, but what's next? Q-tips with replaceable heads?

And finally, my personal favorite, Water Infused with Good Intentions:

Meditation is hard work.

That's why there's a new bottled water for Yoga folks to cool down with. H2Om Water (merging of H2O amd the word "Om") is bottled water infused with the healing energies of music and the spoken word. According to the company that makes it...
"Water exposed to loving words and music showed brilliant, and complex crystallized patterns under the microscope at near freezing temperatures. In contrast, polluted water, or water exposed to negative thoughts and words, formed incomplete, asymmetrical patterns. Here's how the water gets infused with words and music...

First, the label contains words and pictures designed to energize the water with good vibrations.
Second, after the bottling process, they play sounds and music designed to do more of the same.
Third, when you drink it, you're supposed to think of good things. "Think it while you drink it".

It is nice to see that the American spirit of inventiveness is still alive and kicking. Sometimes I think it needs to be kicked a little harder, but then what do I know? The Warp-o-Meter gives the site a 7.5, which I guess means that it knows more than I do.

http://webnymph.com/?page=details&i=1136

Posted by rich at February 21, 2006 12:05 AM

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